Marketing Consulting and Research Services

I work directly with a limited number of clients to provide an array of services and capabilities.

Typical assignments include:

• Checking in with Customers or Clients to gauge their loyalty to a brand
• Interviewing customers to assess perceptions of competitive offerings
• Conducting baseline surveys to identify critical dimensions of category behavior
• Identifying and profiling potential profitability of customer segments
• Developing marketing plans based on insights gained from customer interviews

In all engagements, I work closely with my clients to ensure their objectives are met and research leads to opportunities to improve marketing effectiveness at the strategic level.

Capabilities

• Qualitative Research
• Quantitative Research
• Brand Strategy Formulation
• Marketing Auditing/Planning
• Client/Secondary Research Reviews
• Team and Client Workshop Facilitation
• Senior Executive Briefings
• Proposal Preparation/New Business Development

Partnering

I also provide services to agencies and research firms as a consultant or adviser. See the Partnering page.

A Management Perspective

My implementation experience, as both a client and a consultant, allows me to bring a management perspective to all engagements. By understanding your business objectives, I can ensure the marketing strategies will be designed to get business results.

Contact me now to discuss taking your marketing to the next level.

Read the Customer Satisfaction Questionnaire blog.